We define the frame that our brand offers.
This frame consists of three reward areas:
- 1. Enable participation
- 2. Foster shared experiences
- 3. and enriching pepole´s lifes.
The human brain takes these implicit concepts as rewards and manages our behavior accordingly - in buying decisions as well. Therefore, the persistent communication of these value adding areas is very important. It substantially shapes the image of our brand in the perception of our customers.
How do we want to be perceived?
„sociable“,
„approachable“,
„authentic“,
„trusted“ und
„inspiring“
provide the thematic focus areas for our visuals.
We don’t show all of these associations in the same intensity in all of our images. We incorporate specific associations depending on each individual context, as well as our target audience and their needs. This helps us communicate a positive message at the moment people encounter our brand. We usually focus on two to three attributes in each photo.